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Templates and layout for print and online content

A designer builds the template once. Your team just fills it.

Edito is an online template and layout system for newsrooms, companies, municipalities and agencies. Send newspapers, flyers, posters or yearbooks to print as a finished PDF. Prepare social media posts and HTML emails in the same editor. Add your text and photos, and the styles, fonts and colors fall into place.

Start for free See pricing
nothing to install templates built in Edito, no InDesign needed several people on one document at once CMYK PDF for your printer flyers, posters, business cards, yearbooks JPG and PNG for social media HTML emails for Mailchimp InDesign IDML import and export
"News" template · 5 columns · 297 × 420 mm
Local newspage 3
Town to repair river bridge before winter

The renovation will take four months. A diversion will run through the industrial park and buses will be at most ten minutes late.

The 1970s bridge has damaged bearings and railings. Photo: town archive

RIVERTON The town council on Tuesday approved repairs to the river bridge. Work starts on Monday and should be finished by the end of November.

According to the mayor, the repair is essential. A structural survey showed the bearings and load-bearing parts are in poor condition.

The bridge will be closed to cars during the works. Pedestrians and cyclists can use a temporary footbridge on the north side.

The repair costs 1.2 million euros, most of it covered by EU funds. Jane Carter

Why Edito

Every issue is laid out from scratch. That's an expensive habit.

In InDesign, a designer spends every week transferring text, fixing styles, chasing dashes and typing in corrections. The editor waits for the PDF, the designer waits for the last article. Edito stops the merry-go-round.

1× instead of every week

Design the layout once

The template holds the grid, styles, colors, fonts and rules: what is a headline, a standfirst, a dateline and a byline. Every further issue simply comes out of it.

Ctrl+V and the page is done

Editors lay out their own pages

Text from Word or Google Docs pours into a frame and formats itself according to the template. Bold and italics stay, the template sets the rest.

0 files sent around

Everyone on one issue

Everyone sees the current state of the pages. Whoever edits a page has it locked, so nobody overwrites anyone's work. Download the finished PDF in one click.

Template system

A template that does more than a master page.

In Edito, the template decides how every text formats itself. The designer puts their know-how into it and the newsroom uses it every day without having to know it.

You don't need InDesign or any other expensive design software for a template.

You build the whole template right in Edito, in your browser: grid, styles, colors, fonts and formatting rules. No design software licenses, nothing to install. And if you already have a template in InDesign, simply import it via IDML.

  1. Designer · once

    Builds the template

    Right in Edito, without InDesign or other design software: page format, margins and columns, baseline grid, paragraph and character styles, color swatches and allowed fonts. A finished InDesign template can also be imported via IDML.

  2. Designer · once

    Teaches it the rules

    The first word of a story should be red, bold and followed by a square. After the headline comes the standfirst, then indented body text and a byline with a triangle at the end. Set it once and it applies by itself.

  3. Editor · every issue

    Pours in the text

    Clicks in a frame and pastes text from Word. The frame macro formats it, nested styles mark the dateline and text flows through columns and linked frames.

  4. Editor-in-chief · before deadline

    Sends it to print

    Low-resolution photo check, bleed and crop marks. CMYK PDF according to the printer's profile, black text in K only.

Nested styles

A dateline, "Author:" or the first word of a paragraph gets its own style automatically. The editor selects nothing.

up to the first space · up to " – " · up to a colon

Frame macros

A frame knows what belongs in it. Text pasted into an empty frame formats immediately: headline, standfirst, text and an end mark.

headline → standfirst → text → ▲

Styles like in InDesign

Paragraph and character styles, next style, tabs, end marks, baseline alignment and hyphenation.

leading in pt · tracking /1000 em

Guard rails for the newsroom

Editors use only colors from the swatches and fonts the template allows. Headline frames accept headline styles only.

swatches · allowed fonts · locks

Style library

Shared styles for a publisher's several titles. One change shows up in all templates.

style groups · global styles

Master elements

The header, footer and page number are fixed in the template. Editors can't move or delete them.

automatic page number #

Features

Everything for the issue, nothing extra.

Edito doesn't replace a design studio. It replaces the part of the work that repeats every week.

Real-time collaboration

Several editors on one issue. Pages lock for whoever is editing them and you see others' changes immediately.

Paste from Word

Paragraphs, bold, italics, line breaks, tabs and non-breaking spaces stay. Word's fonts and colors are deliberately left behind.

PDF for your printer

CMYK conversion by ICC profile, black text in K only, bleed and crop marks. Photos are resampled to 300 ppi from the originals.

Photos under control

Low-resolution warnings, cropping in a frame or ellipse, brightness, contrast and color balance. The original is always kept.

InDesign IDML

Import templates and issues from InDesign and export them back, including photos in a Links folder.

Frames like in InDesign

Linked text frames, text wrap, rotation, shapes, pen, double strokes, rounded and bevelled corners, eyedropper.

Page status and history

Each page has a status (in progress, in proofing, done). You can return to any saved version of an issue.

Fonts without worries

Your publisher's own fonts and over 1,300 Google Fonts families. Fonts are stored on the Edito server.

Separate clients

An agency or publisher can run several newsrooms. Each sees only its own data, and the database itself enforces the separation.

Not just newspapers. From a business card to a poster and a social post.

Flyers, posters, ads, business cards, company documents and yearbooks come with ready formats, margins and bleed, and go to print as CMYK PDF. Instagram, Facebook and LinkedIn posts or YouTube thumbnails have exact sizes and download as JPG or PNG, with several pages in one ZIP file. A finished design can also become an HTML email, for example for Mailchimp.

Who it's for

From the town newsletter to the regional weekly.

Edito pays off for anyone who publishes regularly and doesn't want to pay for the same work with every issue.

towns and municipalitiesmonthly · 16 pages

Town and municipal newspapers

An agency designer prepares the template once. Each month a clerk at the town hall pastes in articles from the mayor's Word file, photos from events and announcements. The PDF goes straight to the printer.

  • the Team plan is enough
  • the designer is paid for the template, not for every issue
regional pressweekly · 24–32 pages

Regional weekly

Five editors write directly into the pages, the editor-in-chief follows page status and the deadline no longer moves because of layout. The designer focuses on the front page and ads instead of transferring text.

  • Newsroom plan
  • collaboration, version history, IDML
companies and associationsquarterly · 8–20 pages

Company or member magazine

An HR or marketing department publishes a magazine for staff or members. The template holds the corporate design, colors and fonts, so the magazine looks professional even without a designer on the team.

  • Team or Newsroom plan
  • allowed fonts and swatches
agencies and publishersseveral titles

Agency with several clients

An agency lays out newspapers for ten municipalities. Each client has its own space, templates and people, and one designer serves them all. Clients can also paste in text themselves.

  • Publisher plan
  • separate clients, shared style library
companies and marketingflyers · posters · social media

Company print and campaigns

A designer prepares templates in one visual style. Marketing then changes the texts and photos on flyers, ads, posters and business cards, and prepares the same for social media.

  • print PDF as well as JPG and PNG
  • one visual style without new design orders
schools and organizationsyearbooks · annual reports

Yearbooks and annual reports

A long document several people can work on at once. Styles keep the text consistent and photos are checked for resolution before printing.

  • several authors on one document
  • photo check before printing

Savings calculator

What does manual layout cost you?

Move the sliders to match your newsroom. The result is a rough estimate, not a binding offer.

You save per month

–

Hours of work

–

Per year

–

–

Calculation: pages × minutes × share saved × hourly rate, minus the plan price. Doesn't include InDesign licenses or a faster deadline.

Pricing

Start for the price of one lunch a month.

Every plan includes the full editor, templates and PDF. You pay for the number of titles and people, not pages. No lock-in, cancel at any time.

What is a publication?

A publication is one title you publish regularly, for example the Riverton Gazette. It has its own page format, grid and frequency.

An issue is one edition of a publication (e.g. "October 2026"). The number of issues is unlimited on every paid plan.

A template is the page design an issue is built from. One publication can have several templates, such as a regular issue and a Christmas special.

Example: a town publishes a monthly and a quarterly culture program. That is 2 publications. Twelve issues of the monthly per year are still 1 publication.

Start

Freelancers, small businesses, creators.

€7.50/ month

€90 per year

  • posts, flyers, business cards, posters
  • up to 8 pages per document
  • 10 templates, 1 user
  • 300 exports a month
  • JPG, PNG, HTML email
  • print-ready CMYK PDF
  • Google Fonts and custom fonts
  • no Edito mark
  • IDML import and export
Get Start

Team

Town papers, monthlies, company magazines.

€16/ month

€190 per year

  • 1 publication, unlimited issues
  • up to 24 pages per issue
  • 20 templates
  • 5 users
  • 1,000 exports a month
  • print-ready CMYK PDF
  • Google Fonts and custom fonts
  • template import from InDesign IDML
  • photo archive of old issues
  • e-mail support
  • several people in one issue at once
Get Team
most popular

Newsroom

Weeklies and newsrooms with several people.

€49/ month

€590 per year

  • 3 publications
  • unlimited pages and templates
  • 10 users
  • real-time collaboration, page status
  • issue version history
  • InDesign IDML import and export
  • photo archive of old issues
  • priority support
Get Newsroom

Free

For trying out the editor and templates.

€0

no card, for as long as you use it

  • 3 designs of 1 page, 1 template
  • JPG and PNG with an Edito mark
  • 10 exports a month
  • full editor and styles
  • proof PDF with an Edito link
  • print-ready CMYK PDF
  • 4 Google Fonts included
  • adding more fonts
Try it free

Studio

Agencies and teams working together.

€29/ month

€350 per year

  • 2 publications
  • up to 48 pages per issue
  • 50 templates, 8 users
  • real-time collaboration
  • 3,000 exports a month
  • print-ready CMYK PDF
  • template import from InDesign IDML
  • version history
Get Studio

Publisher

Several titles, agencies, API and your own server.

from€124/ month

from €1,490 per year

  • unlimited publications and people
  • several separate clients (agencies)
  • shared style library
  • API integration (CMS, website, archive)
  • custom domain or server
  • newsroom onboarding
  • contractual availability (SLA)
Contact us

Prices are in euros and exclude VAT and sales tax, which are calculated at checkout based on your country. Yearly billing = 12 months for the price of 10. Payments are processed by our reseller and Merchant of Record, Paddle.com. See the Refund Policy.

ComparisonFreeStartTeamStudioNewsroomPublisher
Publications (titles)11123unlimited
Issues3unlimitedunlimitedunlimitedunlimitedunlimited
Pages per issue182448unlimitedunlimited
Templates1102050unlimitedunlimited
Users115810unlimited
Nested styles and frame macrosyesyesyesyesyesyes
Print-ready CMYK PDF–unlimitedunlimitedunlimitedunlimitedunlimited
PDF without Edito link–yesyesyesyesyes
Exports a month103001,0003,000unlimitedunlimited
JPG and PNGwith markyesyesyesyesyes
HTML email–yesyesyesyesyes
Real-time collaboration–––yesyesyes
InDesign IDML––importimportimport and exportimport and export
Separate clients–––––yes

FAQ

What newsrooms ask.

Do we still need InDesign?

No. You design templates right in Edito, so you don't need InDesign or any other expensive design software. Edito lays out pages, checks photos and creates print-ready PDFs. If you already have InDesign, it's useful for a complex front page or ads, and you can export those from Edito as IDML including photos.

Can editors without design training handle it?

Yes, that's what Edito is built for. Editors put text and photos into prepared frames. Styles, colors and fonts are set by the template, and editors can't break them.

Can we bring over our existing layout?

Yes. Import your InDesign template via IDML and fine-tune the styles, nested styles and macros so that text formats itself.

What if we publish several titles?

Each title is a separate publication with its own format and templates. Start and Team have 1 publication, Newsroom 3 and Publisher unlimited. The number of issues per year isn't counted.

Will our printer be happy with the PDF?

The PDF has bleed, crop marks and colors converted to CMYK by your printer's ICC profile. Black text and rules go to black ink only, to avoid registration problems.

Where are our data and photos?

On a server in the EU with daily backups. Fonts and photos load from our server, not from third parties. On the Publisher plan, Edito can also run on your own server.

How does technical support work?

Send a ticket right in the app from the Support menu. Technical details (page, browser, issue) are added automatically, so there's no need for lengthy explanations. You will find the reply in the same ticket. For general questions write to [email protected].

Can Edito connect to our website or CMS?

Yes, on the Publisher plan via API. Articles can flow into an issue directly from your editorial system, and finished pages, PDFs or issue text can be sent automatically to your website, subscription shop or archive. We agree the scope of the integration according to your systems.

Who handles payments and invoices?

Our order process is conducted by our online reseller Paddle.com, which is the Merchant of Record for all our orders. Paddle issues your invoice, calculates and collects any VAT or sales tax and handles billing questions and refunds.

Can we cancel at any time?

Yes, with no lock-in. Your plan runs until the end of the paid period. You can download issues as PDF and templates and issues as IDML for InDesign, so you won't lose your work. See the Refund Policy for refunds.

Contact

Questions about Edito? Write to us.

Tell us about your publication and we will help you find the right plan. Or simply start for free and try it on your own pages.

We usually reply on the same working day. Customers also have technical support right in the app (Support menu).